Social media giant Facebook has even tried taking a page from Snapchat's playbook. In 2014, the company tested out a new mobile feature - enabling users to send disappearing posts.
Snap executives have been telling potential investors, along with everyone else, that it is a camera company, which means it's focused on images and what we do with them. "We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate," the company says on its website.
Gartner analyst Brian Blau sees Snap continuing that focus.
"Snap has generated a lot of interest because of how well they have done in getting engagement and growth with their app," he said. "It's clear that visual media is one of the most important communications mediums today."
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