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Why you need to create a social media policy

Sarah K. White | Oct. 14, 2016
Social media can be a distractions at work, but it's not always a bad thing. Help your employees use social media to network, connect and learn from others in the industry.

The data suggests that, while social media can cause some to be unproductive, if you can create a culture that encourages social media use for work-related purposes -- such as networking, creating brand awareness or finding and sharing innovative industry related information, then you can foster engagement around the appeal of social media.

"Moreover, in today's candidate-driven job market, companies need to stay competitive in order to attract and retain top talent. Shielding employees from something that so many other companies are not only embracing, but using to their advantage, can result in low morale and eye-rolling," says Danehl.

 

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