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Why the Chief Digital Officer role Is on the rise

Rich Hein | Nov. 20, 2013
Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional companies look to invest in an enterprise-wide digital transformation.

5. Speak multiple business languages

The CDO needs to be fluent in all the languages of technology and business and an excellent communicator in order to get executive, departmental and everyone in between onboard with the digital vision. "Sometimes I need to be able to speak very technologically and sometimes I need to really tear that down and drive the conversation based on what is meaningful to my business partner", says Blair.

Gilman agrees, adding, "Increasingly, the CDO is being asked to explain the digital world to boards of directors. These boards tend to skew older and may or may not know much about the digital world, big data, the cloud and all the new channels a company uses to communicate internally and externally."

6. Strive for tangible goals

According to Apigee data, CDOs who have the strongest capabilities connecting digital investments to enterprise KPIs are in a better position to achieve positive digital transformation.

The Bottom Line
In today's world, conventional organizations to have overcome legacy systems and processes in order to facilitate the experience their customers have come to expect. Building and implementing a plan to do this seems to be the common theme and directive of the CDO.


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