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Where can enterprises go with mobility strategies?

Jack Loo | May 23, 2013
Accenture executive talks about how enterprises can adopt mobility to gain competitive advantages

The adoption of a mobility strategy enables a level of competitive differentiation that can help grow a business, almost entirely regardless of the sector in which it operates, according to Jin Lee, senior managing director, Accenture Mobility.

"CIOs are looking at conducting gap analyses to identify what they need to do to catch up with peers and competitors, and we're seeing businesses across the Asia Pacific region using a properly formulated mobile strategy as an opportunity to leapfrog others and to get ahead," said Lee.

He was speaking ahead of his presentation, Mobility: Where Are We Headed? on 30 May in Seoul at the CIO Workshop. Held every year since 1988, the CIO Workshop is jointly organised by the Singapore IT Management Association (ITMA) and Accenture. The CIO Workshop aims to serve as a platform for Singapore IT leaders to discuss the challenges facing the technology community.

Jin Lee Accenture

Jin Lee

CIO Asia caught up with Lee to talk to him about how are companies in the region adopting mobility, as well as the challenges and success factors found in implementations of mobile strategies.

1. What are the reasons behind the AP companies embracing mobility?

The benefits of a mobile enterprise are apparent on so many levels that businesses in the region are starting to do all they can to make the most of the technology available to them for adoption. These aren't just benefits from increased productivity of employees able to work from outside the traditional office, but the benefits of business applications available in the field for real-time document updates and collaboration between colleagues; improved customer loyalty through engaging with people on the channels that they actually want to be engaged through, and opening up new revenue streams and developing new products by taking advantage of technology like Machine-to-Machine communications.

In Asia in particular, the general adoption of technology has a real emphasis on social, and what's happening in businesses across the region is reflecting that. For example, as we have seen greater smartphone use by consumers, there's been a rise in collaboration tools that can be accessed on the move, and used to more efficiently work with colleagues and customers. Those tools are in turn starting to change the face of Asian businesses, transforming the way office space is used and taking advantage of the fact that as companies expand, there can be benefits to equipping a more distributed workforce with technology that enables them to comfortably and confidently work from outside a traditional office space.

2. How are organisations in the AP region embracing mobility?

This region has proved itself to be one of the most forward-thinking when it comes to adopting mobility, and Jibun Bank is a fantastic example of a business being built to take advantage of what mobility can offer. Jibun Bank is a joint venture between KDDI and the Bank of Tokyo-Mitsubishi UFJ, Ltd., and was the first in Japan to deliver a mobile bank offering. To attract younger customers, Jibun decided to launch a new offering where the entire lifecycle of products and services is available on a mobile device - from account opening to account closure. The Bank's deposits stand at 150 billion yen (US$1.46 billion) and mobile phone penetration levels in the bank's active customer base are close to 100 percent.


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