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What CEOs can learn from President Trump’s coup

Rob Enderle | Feb. 6, 2017
Columnist Rob Enderle describes how new CEOs missioned with massive change can experience far more success than failure

At Apple Jobs showcased a version of this process and at IBM Gerstner (actually it was more Jerry York) did the same. He basically turned a company that was near worthless into the most valuable firm in the world. Lead into gold. By the way we now can turn lead into gold, it sure isn’t easy, but it is probably easier than turning most bureaucrats (or tenured, sandbagging employees) into motivated agents of change.    

I think if more brand new CEOs missioned with massive change learned this process we’d end up with more Apples and fewer Yahoos; pun intended.  


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