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West Africa's RLG aims for global market

Olusegun Abolaji Ogundeji | April 2, 2014
RLG Group has big plans. The manufacturer of mobile devices and PCs originating from Ghana opened an international head office in the United Arab Emirates late last year after establishing operations in Nigeria, Kenya and Gambia.

People of Africa have now started to realize that if they want to build their countries properly, they should reserve the huge amount of the money to go into their national economic cycle; letting this huge amount of money go out of the continent will have a catastrophic result on the economy of the African countries, resulting in negative impacts on the standards of life, employment, education, etc.

At RLG Communications, our mission and vision toward Africa is very clearly symbolized in our slogan: "Proudly yours...." Where we wanted to participate in the national economic cycle through our ecosystem, we are already doing so in the countries where we are operating like Ghana, Nigeria, Kenya, Gambia; where we have training institutes, we have been preparing youth to work in the ICT field; then we get those qualified youths to work in our plants, taking roles in producing competitive ICT devices, in which we don't compromise about quality.

IDGNS: When the competitiveness of RLG products is questioned, especially with the influx of global brands such as Samsung, Nokia and Lenovo as they scramble to capture the West African smartphone market, how do you respond?

Lu: Going to the history of RLG Communications, you will find out that it was first established in 2002, which means we were there when most of these current brands haven't landed there yet.

We are happy to see other brands coming to our region, that for us triggers our passion to excel more in innovation, services and strategies to satisfy our people.

IDGNS: Low-cost smartphones are just as important in meeting the high demand for mobile Internet in Africa. Do you agree with this assertion? If yes, how is RLG working to address this seemingly insatiable need among many Africans?

Lu: At RLG, as I have mentioned earlier, we are pioneers in Africa. Close to the people, we know what they are looking for. Our strategy is to produce a wide variety range of products which suit all the levels of the society. We have low-entry, middle-entry and high-entry range of products.

Our feature phones, of low prices, have very advanced features compared to their peers. For example, RLG R6, a feature phone, comes with a rear camera, FM radio, GPRS, TFT screen, video recording, and Bluetooth at very low price to satisfy people who can't afford the smartphones with as much features.


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