"At the same time they are seeing a large portion of their traditional competitors doing it differently. So you've got two threats, the new disruptors in your sector, and you've got your competition leveraging digital technologies and new go-to markets."
And according to Gaurav Chand, senior VP of the infrastructure solutions group at Dell, much of this can be explained by the differences in infrastructure in the UK and the USA compared to countries like India.
He explained: "My thinking around it logically is, in markets where you have a lot of legacy applications, look what the education system has shown. There's a lot of courses around it, universities do a lot of lecturing - look at the average computer science degree in a mature market versus in a growing market.
"You're taught to work in legacy applications, so that's ingrained fundamentally as you grow up into that system, and once you get into that system you get to something you're very familiar with - a legacy Oracle database or a homegrown financial app system, that's just been on mainframes and those kinds of technologies."
He went on to say that in a lot of the emerging countries that gap just did not exist, or if it did, it was in such a small way that when the notion of things like native cloud came about, people were more ready to embrace that.
"It's my take, purely based on rationale, but I think that's where there's that fundamental difference," Chand said. "It's not like in a mature market people don't believe this transformation is coming or that it's not going to be disruptive - it's just more their ability to embrace that ambiguity in a go-forward market."
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