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Two-thirds of UK firms held back by 'tech deficit'

Charlotte Jee | June 23, 2014
Research identifies gap between what businesses need to achieve and what their IT supports

The panel also blamed a focus on upfront, short-term price rather than lifetime total cost of ownership and value to the business as a whole for poor internal technology.

Leonard said: "IT often sits too far away from that [the marketing department] and focuses on the nuts and bolts. And the business often ignores IT. Where budgets are held is increasingly meaningless. Marketing departments are often also IT departments now."

Abensour simply advised companies: "Treat IT as part of the business."

 

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