Cox says CIOs must think creatively about the resources they have available and how these could be used for mutual benefit to the startup and the organisation the CIO represents. The CIO columnist suggest making key personnel available for meetings or supplying insight, sharing data or taking part in a pilot programme.
"I would encourage all CIOs to take an hour or two out of their diary every month just to meet with a startup. Use it as an opportunity to learn from them, pick their brains and see what ideas they can give you. And during these meetings think about what you can offer them in return and be open to potential partnerships or less formal collaborations. Because the next startup you meet might just have something that will make a significant difference to your business."
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