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Top five Steve Jobs keynotes of the past decade

Brad Reed, Network World | June 2, 2011
With Steve Jobs set to take the stage at the Worldwide Developers Conference on Monday, Network World picks five memorable keynotes by the Apple CEO from the last decade.

“This is a quantum leap because for most people [1,000 songs] is their entire music library,” explained Jobs. “You can take your whole music library with you right in your pocket.”


1. The iPhone sets new standards for mobile phones (Macworld Expo, 2007)

“Every once in a while a revolutionary product comes along that changes everything,” boasted Jobs during the iPhone’s launch in 2007. “Today Apple is going to reinvent the phone.”

While this keynote captured Jobs at his most insufferably cocky, we have to give him and his team at Apple credit for walking the walk. The iPhone was a smash hit right from the get-go as Jobs’ 2007 Macworld Expo keynote served notice that Apple was no longer content to keep playing second fiddle to Microsoft in the computing world.

What made the iPhone so successful? Well, it was a combination of factors, including a 3.5-inch multi-touch interface with pinch-to-zoom capabilities, an easy-to-use operating system and the first mobile phone Web browsing experience capable of approximating the full Web as it appears on PCs. Oh, and it could also make phone calls if you’re into that sort of thing.

In the four years since its debut the iPhone has remained the darling of the smartphone world, generating so much interest that smart journalists can rack up pageviews just by rounding up rumors about it once a week. Unless Steve Jobs somehow comes up with a device that lets users voluntarily Rapture themselves, it’s hard to see him topping the iPhone.


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