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The ABC of doing business in Asia

Zafar Anjum | May 14, 2014
To be an Asia Business Champion (ABC) in a turbulent business environment, companies need to have the right sets of business and financial strategies in place, says Nathan Bell, Director of Marketing, Product, and Pricing, Telstra Global.

Nathan Bell

Nathan Bell, Director of Marketing, Product, and Pricing, Telstra Global

To be an Asia Business Champion (ABC) in a turbulent business environment, companies need to have the right sets of business and financial strategies in place, says Nathan Bell, Director of Marketing, Product, and Pricing, Telstra Global.


Telstra Global is headquartered in
Hong Kong. How important is HK in comparison to Singapore as a market?

For Telstra Global and our customers, Asia is a key growth market due to the region's vast economic potential, particularly in the current global financial climate. According to McKinsey Global Institute, the region is expected to grow at a collective rate of 6% per year, despite some of the financial issues affecting the West.

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Telstra Global is headquartered in Hong Kong and our business units are divided between Singapore and Hong Kong, which puts us in an optimal position to do business with other Asian markets and with markets beyond. Both markets provide Telstra with two great hubs that produce a depth of capability, innovation, and access to markets across the region.

Hong Kong and Singapore are two very important markets in Asia for several reasons. First, a great number of multinational companies (MNCs) operating in the region have their Asian headquarters based in either Hong Kong or in Singapore.

As both countries are considered to be developed markets, Hong Kong and Singapore have well-established infrastructure, advanced level of technology, and a highly skilled labour force needed to carry out complex tasks and engage in local decision-making for most MNCs.  Hence, by operating in both markets, Telstra Global has access to the Asia-based decision makers among our customers who understand both the heterogeneous Asian region well and our unique value proposition well.

Lastly, due to their strategic locations, Hong Kong and Singapore are considered to be financial and technology hubs in Asia and a good technological infrastructure connects these two markets with other key hubs across the world - this makes doing business in real-time a lot more feasible and effective.

As a company, what challenges does Telstra face and how do you overcome them?

The challenge for us, like all other MNCs operating here, is to be able to sustain the momentum of our business in Asia's highly competitive environment. It is important to recognise that growth rates of individual markets in Asia differ from country to country, and constantly change every quarter. To stay ahead of the curve, companies - including Telstra Global - need to not only be agile but also dynamic in their strategies and be open to the idea of expansion into markets that are still developing.

 

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