To help find answers, Hyatt designated eight hotels around the world as "lab hotels" where new concepts can be tested quickly. Working with more than 500 Hyatt colleagues, guests and outside experts during the course of 40 idea-generation sessions in several cities around the world, IT and business teams came up with more than 1,500 ideas and shared existing projects and concepts in development that could be shaped to deliver new guest experiences.
The bottom line is that "IT needs to transform its focus to thinking and envisioning," says Prusnick. "This is what enables IT to be an integral part of the business."
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