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The 2013 Computerworld Premier 100 IT Leaders: On the fast track

Julia King | Feb. 26, 2013
It started as a research project to explore how Steelcase's customers might benefit from products with built-in collaboration technologies. What emerged is Media:Scape, a line of high-tech multimedia office equipment that is now on the sales fast track at the Grand Rapids, Mich.-based office furniture manufacturer. Steelcase's IT department was front and center in the innovation effort, developing, building and managing the first prototypes of the products, which feature high-definition videoconferencing capabilities.

To help find answers, Hyatt designated eight hotels around the world as "lab hotels" where new concepts can be tested quickly. Working with more than 500 Hyatt colleagues, guests and outside experts during the course of 40 idea-generation sessions in several cities around the world, IT and business teams came up with more than 1,500 ideas and shared existing projects and concepts in development that could be shaped to deliver new guest experiences.

The bottom line is that "IT needs to transform its focus to thinking and envisioning," says Prusnick. "This is what enables IT to be an integral part of the business."


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