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Tata Communications launches the F1 Connectivity Innovation Prize

Zafar Anjum | June 17, 2014
New global platform sees Tata Communications join forces with Formula One Management, the MERCEDES AMG PETRONAS Formula One Team and Martin Brundle to foster and reward connectivity innovation and creative thinking with a USD $50,000 bounty

Lewis Hamilton

Lewis Hamilton and Lewis’ 2014 World Championship-leading team Executive Director (Technical), Paddy Lowe

Tata Communications has launched the F1 Connectivity Innovation Prize - a global platform that will engage international brainpower against the demanding backdrop of Formula 1 racing.

This new initiative was announced by the global communications company on June 10.

The company sources said that the prize will foster and reward innovative and creative thinking in connectivity. The prize will catalyse next-generation technologies based around a series of three challenges announced over the course of the 2014 FIA Formula One World Championship.

It has assembled an unprecedented calibre of Formula 1 judges and a coveted USD $50,000 prize fund as part of the new initiative.

A distinguished panel of judges is comprised of 2008 FIA Formula One Drivers' World Champion and MERCEDES AMG PETRONAS Formula One Team driver, Lewis Hamilton, Lewis' 2014 World Championship-leading team Executive Director (Technical), Paddy Lowe; Formula One Management's Chief Technical Officer, John Morrison; Tata Communications' Managing Director of F1 Business, Mehul Kapadia and former F1driver and Sky Sports F1expert commentator, Martin Brundle.

The initiative will encourage entrants to test their creative and technical knowledge by expressing how they would solve real-world challenges for Formula 1 racing.

John Morrison, Formula One Management's Chief Technical Officer said at the launch of the Tata Communications F1 Connectivity Innovation Prize, "Technology has always been a hallmark of Formula 1, so this opportunity to open some of our innovations to the world brightest minds is an exciting initiative from Tata Communications. The resultant ideas should present engaging new features that the talented Formula 1 engineering team can rapidly develop to enhance the F1® fan experience."

 

 

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