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Surmounting digital disruption through 3rd Platform technologies

Adrian M. Reodique | March 2, 2016
C-suite leaders from various industries in the Philippines gathered for the first leg of the CXO-CIO Conference 2016 to discuss how their organisations can lead digital transformation to scale.

As businesses move towards digital transformation (DX), scalability emerges as one of the key factors to survive and thrive in this DX journey.

C-suite leaders from various industries in the Philippines gathered at the first leg of the CXO-CIO Conference 2016 to share and discuss how organisations should embrace DX so as to remain competitive and relevant. The event was held at Manila Marriott Hotel on 18 February 2016 and was organised by Executive Networks Media and research firm IDC Asia/Pacific.

Embracing the 3rd platform technologies

According to Jubert Daniel Alberto, Head of Operations for IDC Philippines, the emergence of 3rd Platform technologies has paved the way for a "hyper-disruptive era". This new era brings about challenges in the way IT leaders operate within their organisations, he added.

Aside from dealing with escalating costs of operations, Alberto said that CIOs are also under pressure to create new business models and to compete with new market players. On top of that, they also have to deal with the changing customers' buying patterns, and comply with new government regulations at the same time.

Hence, the hyper-disruptive era has formed a "transform or perish" mindset among enterprises, making DX an imperative to keep up with the market competition. "By 2018, about one-third of the big guys would have already been disrupted by the 3rd Platform companies," said Alberto.

The DX agenda of a business must be defined by its capability to transform its leadership, omni-experience, information, operating model, and worksource. According to Alberto, CIOs today need to take the lead in a three-dimensional (3D) leadership model, which requires them to simultaneously innovate, integrate, and incorporate.

"Firstly, you have to innovate. You have to be a partner fostering IT-enabled agility and innovation. Thereafter, you have to ensure that you are a reliable service provider for this new IT-enabled business service for your company. So the keywords here are speed, robust plus security," he explained.

When adopted successfully, this 3D leadership model will result into a cross-functional leadership that will drive change within the organisation.

Meanwhile, technological innovation and disruption brought by the 3rd platform technologies have also changed the role of IT.  From being a supporter and enabler of the business, IT in this new platform will power the companies. "We predict that in the next two years, more than 70 percent of CIOs will focus on innovation rather than keeping the lights on," said Alberto.

As IT leaders overcome challenges, businesses must put customer-centricity at the core of its DX journey to attain scalability. Alberto said CIOs would need to lead in overhauling their "digital front door" to support 1,000 to 10,000 customer touchpoints as they do today.  This would require security to continue being at the forefront of an organisation's IT plans. "Security is everyone's business. If you tie security to innovation, that's your key to surviving in this hyper-competitive era," he concluded.


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