Most companies -- 66 percent -- fell into the "Beginner" level. They use email and the web, along with enterprise software, but they've kept social media, analytics and other tools at arm's length, due to skepticism and a lack of a sense of urgency.
The "Digirati" benefit from their effective use of new technologies in various ways, including by delivering better customers experiences and engagement, streamlining operations and creating new business lines and models.
Even if their companies are considered laggards in this area, CEOs need to get their act together. "The only wrong move for executives, then, would be not making any move," the authors wrote.
Sign up for CIO Asia eNewsletters.