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Stephen Haddad exits Bauer Media, joins Southern Cross Austereo

Jennifer O'Brien | July 27, 2016
Bauer will lead ITC and digital as head of technology

Stephen Haddad is leaving the CIO post at Bauer Media Australia and accepted the top job as head of technology at broadcast media organisation, Southern Cross Austereo.

Slated to begin the new role at Southern Cross in mid-October, Haddad said he is helping Bauer with the recruitment and transition period until that time. Bauer Media publishes over 60 magazine brands in Australia - including well known titles like Australian Women's Weekly, Woman's Day, Elle - with 40 audited titles selling over 65 million print copies each year.

Haddad, who has been with Bauer for four years, initially working as the head of transformation and then as CIO for the past two years, told CIO Australia he is sad to leave the Bauer team, but is eager to take on the new role at what he said is an "interesting time for Southern Cross."

"It has been a great few years for me at Bauer. It is hard to leave. It is a place with great people. It is a business with strong brands, with highly skilled passionate people that really believe in the products that they produce."

But he is eager to take on a new challenge and get involved with the radio and TV media business.

"Southern Cross boasts an impressive portfolio of digital and technology assets and I'm looking forward to joining the team at this dynamic time for media."

He said Southern Cross has three main towers: ITC, digital technology and broadcasting.

"I will have all of ITC and all of digital. Broadcasting will remain with someone else," he said, adding he will report into the COO, John Kelly.

He said he is coming into the company at a pivotal time, where he can help shape and steer the 'transformational journey.'

Haddad said he had accomplished several things at Bauer Media.

"For me, some of the major achievements that we've done have been around the original restructure work in IT, with some of the outsourcing work we've done with CapGemini. We have done a lot around the establishment of the transformation office and the undertaking of some very major transformative initiatives.

"There have been a whole range of things around the establishment of service delivery frameworks in IT, and the relationship with CapGemini. There's been a massive amounts of vendor and application rationalisation - a real strong drive to do cost-based variabilisation across the technology group."

He is also proud of the work the team has done in digital platform enablement.

"Digital didn't report to me [at Bauer], but we did a fair bit around enabling some of the infrastructure and support structures for digital."


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