4 and 5. Augmented reality and artificial intelligence
Despite a fragmented vendor landscape and scarcity of use cases, AR and AI will begin to take hold, Forrester asserts. “In 2017, CIOs will partner with their marketing and [customer experience] colleagues to reap the benefits of these technologies. By weaving AR into more of their mobile apps, companies will offer customers more personalized shopping and enhanced ownership experiences. Meanwhile, AI and cognitive computing will increasingly be integrated into existing architectures and applications as a way to drive innovation throughout 2017.”
“Predictions 2017: CIOs Push For Speed Amid Volatility” is written by Forrester analysts Matthew Guarini, Pascal Matzke, and Sharyn Leaver with Carrie Johnson, Annika Gunderson, and Ian McPherson. It’s one of several new 2017 prediction guides from Forrester.
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