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Sony: We are not 'out of ideas' and we do have 'hit products'

Patrick Budmar | May 15, 2012
The last few years have not been kind to Japanese electronics vendors such as Sony, which has seen its grip on the market slip to competitors.

The question remains though: If the root cause of the losses at Sony isn't a lack of ideas then what is?

Ostensibly, the answer probably lies in Sony's underperforming TV division that had had its sales eroded by cheaper offerings from Korean competitors and a sluggish TV market in general.

Despite Sony's loses encompassing its global operation, the silver lining is that Sony in Australia is performing quite well compared to other markets, with Rose confirming to ARN that Sony A/NZ is "a profitable organisation".


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