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Sennheiser Asia reveals five-year growth plan

Madura McCormack | Nov. 16, 2012
Company hopes to establish leadership position and achieve large annual growth

Twenty-year-old Sennheiser Electronic Asia today released their five-year strategic growth plan aimed at high volumes of growth and acceleration to the top spot in the Asian market, according to the announcement.

The audio company has three aims; achieving double digit compound annual sales growth, increased growth in developing markets and being the market leader in Singapore and South Korea, all to be accomplished by 2017.

"Our plan is an ambitious one, but we are optimistic of realising our goals," said Ng Chee Soon, president and managing director at Sennheiser Asia.

In order to attain their goals, Sennheiser will, according to the statement, have four core focuses which are: lead and shape audio market in Singapore and South Korea, expand into developing markets via investments, develop solution-based products and services, competitiveness and growth foundation.

"This is our vision and we hope to celebrate our success with our partners and customers in more years to come," Ng added.


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