Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Selling to the CFO, the Brennan IT way

Hafizah Osman | June 9, 2017
Traditionally viewed as the toughest sell of all, here’s how can the channel can change tack when negotiating with the CFO.

"Cloud has transformed the way in which IT companies think about how they deliver the solution and the application to the desktop. It's a more efficient process."

Alongside cloud, Taylor also recognised the importance of mobility in supporting the emerging technologies infiltrating the business.

"It's about how that delivery is expanded to applications on mobile devices," he explained.

But in a direct word of warning to the channel, Taylor emphasised the difference between strategically investing in technology, compared to being seduced by common industry buzzwords.

"It's dangerous to follow trends, that's what IT companies want you to do," he cautioned. "The key is to pick technologies that help with your business outcomes."


Previous Page  1  2  3  4 

Sign up for CIO Asia eNewsletters.