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Recipe for success starts with diversity

Sharon Florentine | April 16, 2015
For one Silicon Valley startup, the road to success begins with nontraditional leadership and hiring practices that prove diversity not only exists but can be a competitive edge.

Leverage technology whenever possible
That flexibility is gained through effective use of technology at Mindflash, which leverages productivity and collaboration tools such as Yammer, Skype, Asana, GoToMeeting, Sococo and Hall, which removes many of the geographic constraints the company could have faced.

"Because technology removed many of the location constraints, I can have great developer talent in Boston or Phoenix, wherever and it's like they're in the next room. We've been able to take advantage of that," says Wells.

Wells adds that the company's focus on flexibility makes the firm more inviting and attractive for tech talent, too, as does the incredible diversity statistics and unconventional approach to hiring.

Lead by example
"We make it a point to broadcast through our example that diversity is a core value of ours, and that helps drive recruiting of more diversity. Once you have someone else in the company who's female, who's from a racial or ethnic minority, who came up from a restaurant -- that sends a really strong signal to other potential employees and helps bring in even more diverse candidates," says Wells. "That impact cannot be underestimated. It shows you're willing to put your money where your mouth is."


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