CIO: Customer trust is a very important factor in the matrimony business. How do you leverage tech to ensure this?
Murugavel Janakiraman: We do a few interesting things. Apart from manually validating every profile that goes on the site, we do make use of technology to enhance that trust factor. We do mobile verification of all the profiles through SMS and missed calls. We can claim with confidence that we are the only online matrimony site on which each and every profile is mobile verified.
We, at BharatMatrimony, are also leveraging social media in a big way to improve the credibility of the profiles. For instance, a user can choose to reveal his Facebook ID, through which a person viewing that profile can figure out if they have mutual friends. We also integrate the user profiles with LinkedIn, so that people can view how the persons career has progressed. Social media, therefore, is used to enhance the quality and credibility of the profiles.
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