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Microsoft's mobile enterprise strategy

Pascal-Emmanuel Gobry | Oct. 23, 2014
Microsoft is a giant that is discovering that it has feet of clay. All of the major technology trends are working against it at the same time. The shift to a post-PC landscape and the cloud is threatening its operating system dominance. The shift to a decentralized, consumerized enterprise buying landscape is threatening its enterprise sales dominance.

Think of problems such as single sign-on, data security, portability, private versus public clouds, and so on. These are the main problems that companies' IT departments are facing today and tomorrow, and these are the problems that Microsoft should dedicate itself to solving, so that companies will stay loyal to Microsoft. Even if that means selling Apple and Google in the process.


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