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Mahindra Satyam plans expansion into Philippines and Vietnam

Zafar Anjum | April 29, 2011
The IT services company is also looking for partners in Japan and China, says its Asia Pacific head.

SINGAPORE, 28 APRIL 2011 - Indian IT services provider Mahindra Satyam plans to open offices in the Philippines and Vietnam this year, said the company's managing director for the Asia Pacific, Rohit Gandhi (picture).

"We plan to handle Australian voice work out of the Philippines," Gandhi said in an informal media briefing in Singapore on Wednesday (27 April). "In Vietnam, we will have a sale-cum-delivery strategy."

Rohit Gandhi"We are also exploring partnership opportunities in Japan and China," said Gandhi. The partnership could be a joint venture or a strategic partnership, Gandhi explained. However, he refused to elaborate if these partnerships were to be struck within this financial year (April to March).

Gandhi was sharing with the media the IT company's performance in the last year and the future plans of the company in the region.

"In the last two years, our growth in the region is one of the highest among Indian outsourcing companies," Gandhi said. Headcount has doubled, new customers have been signed on and offices in South Korea, Indonesia and Australia (Perth) have been opened.

On 14 February this year, the firm had announced that Satyam's revenue had grown to 12.8 billion rupees (US$281 million), up by about three per cent from the previous quarter, while net profit had more than doubled to 590 million rupees (US$12.9 million) from 233 million rupees in the previous quarter. The company is now stable at the $1 billion - $1.1 billion revenue level.

Art to part

In both the new and old markers, Mahindra Satyam intends to build synergy with Tech Mahindra and the parent company, Mahindra, said Gandhi. Mahindra is strong in engineering services and Tech Mahindra's strength lies in mobility-together with these two companies, Mahindra Satyam wants to leverage its strength in enterprise technologies. Gandhi calls it the M3 approach in corporate lingo.

The three companies can together provide services from design to manufacturing-what Gandhi calls 'art to part' services.

The other major focus of Mahindra Satyam is its attempt to differentiate itself from other IT service providers.

"There are many steps that we have taken to differentiate ourselves from other IT service providers in the region," said Gandhi. "One, we have this hiring policy of employing local talent. More than 55 per cent of our staff in the Asia Pacific is local." Gandhi added that Satyam is hiring fresh talent from local universities and polytechnics in Singapore and Malaysia such as NUS and NTU (in Singapore).

"Two, we like to swim against the tide," said Gandhi. "For example, instead of providing outsourcing services in China, we are focusing on engineering services. In South Korea too, our focus is on engineering services. In Australia, we are providing infrastructure services and business process outsourcing services, which we call business services."


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