For the typical CIO, though, creating a game-changing product like the iPad or iPhone isn't in their future. But they can still find ways to inspire staff and keep workers invigorated about their jobs.
Wes Wright, CTO at Seattle Children's Hospital, found a way to inspire and motivate a group of his IT staff. Because the group (mainly data center operators, programmers and analysts) work in an offsite location, they sometimes feel disconnected with the mission.
So Wright set up regular tours of the hospital, whereby clinicians would accompany IT workers and explain how they use technology. IT workers could understand first-hand the impact their work was having on children's lives. They could see the children's faces and listen to their stories.
And they would return to their jobs with a renewed sense of purpose and a positive demeanor. "This is a great mission," Wright says. "What more motivation do you need?"
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