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Larry Ellison is talking rubbish -- Apple is in good hands

Tom Paye | Aug. 15, 2013
Yesterday, Macworld reported on a CBS interview in which Oracle's CEO, Larry Ellison, said he has little faith in Tim Cook's ability to steer Apple in the right direction. It's a public knock, one business titan to another.

All of those tangible, measurable successes happened on Cook's watch. Pundits have long predicted the End of Days for Apple (check out the Macalope blog to see what I'm on about), but the fact is Apple is one of the most successful companies of the 21st century.

And please, let's not get onto the issue of innovation. Ellison may have said in his interview that Jobs was "our Edison. He was our Picasso", but let's face it -- his success rested on some of the best minds in the business, and a lot of them are still alive and well at Apple.

And if you're so short-sighted that you can't wait for the "amazing" new products in "exciting new categories" that Cook has promised, what does that new Mac Pro do to your argument about Apple's lack of innovation? Those new MacBook Airs aren't bad, either.

What's more, the new iPhone will be out next month, and a new iPad will follow soon after. These aren't "amazing" new products, but they'll almost certainly sell in their millions because Apple's strategy with these products is sound. If you don't believe me, have a look at this excellent article by Ben Thompson, who argues the point much more coherently than I ever could.

It's all well and good looking back on Jobs' era with fondness -- he did great things with Apple. He rescued it from the brink and helped to make it the company it is today. However, Apple's no longer at the brink, and, whatever the pundits say, its management has a better idea of where the company is heading than any outside observer possibly could -- that includes Ellison.

I'd tell Cook not to worry about the Oracle CEO's comments, but he's probably too busy bathing in cash to notice, anyway.


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