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Jobs’ resignation – no immediate impact on Apple, says Ovum

Anushkar Mohinani | Aug. 25, 2011
But in the long run, Apple may face greater challenges.

The effects of Steve Jobs’ resignation as chief executive officer of Apple will take some time to play out, according to research firm Ovum.

In a statement released today (25 August), Ovum’s chief telecoms analyst Jan Dawson said: “There are several reasons why the resignation will not have an immediate impact. Firstly, Tim Cook, former chief operating officer and newly appointed successor to Steve Jobs, has been running the company since Jobs began his latest medical leave in January. Secondly, Jobs will now serve as chairman and will therefore continue to have a role with the company, at least in the short term. And thirdly, the broad direction and strategy for the company and its major products for the short to medium term will already be in place, and will not be affected by this change.”

In the longer term, however, Ovum believes Apple may face greater challenges. According to Dawson, Tim Cook will not step easily into Jobs’ role. “Though Tim Cook is considered a safe pair of hands as an operational leader, he is not a visionary or a charismatic figure (like Jobs),” he said.

“If Steve Jobs’ health is indeed behind his resignation, as many have speculated, and his condition worsens to the point that he can no longer be involved in even occasional decision making at the company, there are reasons to fear that the company will struggle to emulate its recent success,” commented the Ovum analyst.

Meanwhile, as Steve Jobs continues to provide the visionary leadership and as the next iteration of the iPhone and iPad are already underway, there is unlikely to be any impact in the next one to two years, according to Dawson.


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