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Japan’s Nulab reaches out to Chinese market

Veronica C. Silva | April 5, 2013
Project management tool now in Chinese

Japan's Nulab Inc. recently announced the availability of its project management tool in Chinese, in an effort to reach out to the Chinese-speaking market.

Nulab's Backlog, which focus on collaborative communication, is now available in the Chinese language aside from the existing versions of English and Japanese. Backlog is available in Traditional Chinese and Simplified Chinese. To use Backlog in the Chinese language, users simply need to go to the "Language and Time" settings of the tool and select the preferred language.

The Fukuoka-based company recognised the demand for Backlog in the Chinese market after it noted that its diagramming tool, Cacoo.com, has gained a following in Taiwan and China. It is a logical direction for Nulab to try to address the Taiwan and China markets because the company said the two tools can be used by the same users.

"The user base in China and Taiwan for our online diagramming tool, Cacoo.com, has one of the highest growth rates. We believe this corresponds to the demand for Backlogtool.com since the user group of the two products have an overlapping nature," said Masanori Hashimoto, CEO, Nulab Inc. "We want to ensure that our growing pool of Chinese­speaking users can enjoy using our tool sets with ease in the language they are most comfortable with."

Worldwide, Backlog is used by more than 140,000 users, who have created more than 70,000 projects. In Japan, it is used by big companies such as Softbank and CyberAgent. The Chinese market makes up about 10 percent of Backlog's clientele, Nulab said. But with the Chinese version now available, the company is expecting the China share of the users' pie to grow.

As a project management tool, Backlog features task management, wiki, file sharing and control. 

Some basic functions of Backlog are available for free but other pricing packages are available. Nulab offers a 30-day free trial. 

 

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