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Interview: Bringing on BYOD

Zafar Anjum | April 18, 2013
Singapore is a leader in the BYOD space, and emerging countries, such as India and Indonesia, are expected to be fast adopters, says Peter Marrs, Executive Director, End User Computing Business, Dell Asia Pacific & Japan Region.

How do you see the BYOD trend in the AP region?

Adoption varies between the different markets. According to Forrester's End User Computing Trends in Asia Pacific report, companies of all sizes in mature markets like Australia, Hong Kong, Japan, Korea, New Zealand, and Singapore have been investing in desktop infrastructure for decades. Mobile device usage is thus augmenting this well-established usage scenario with adoption of BYOD steady and well-progressed thus far.

On the other hand, growth markets like China, India, Indonesia, the Philippines, and Vietnam have made far more limited desktop infrastructure investments. This is particularly true among SMBs and even many larger organisations in remote areas. High relative hardware costs and limited IT skills have hindered adoption. These organisations increasingly view the use of mobile devices, particularly smartphones, as the primary or even the only mechanism for conducting business. The major drive for adoption is around cost savings due to increasingly cheaper smartphones and tablet devices, cloud storage services and some localised software that enables business operations. Adoption in these countries tends to be more aggressive.

Based on Dell's own evolving workforce research, Australia, China and Singapore are among the top 10 countries enabling BYOD. 

How about the BYOD scene in Singapore? Is Singapore ahead of the pack and will countries like Indonesia and India catch up with it as far as BYOD adoption goes?

Yes, Singapore is a leader in this space, leveraging mobile device management (MDM) solutions to help manage and enforce compliance policies around non-Windows mobile devices. Due to Singapore being a more mature IT market and an early adopter of LTE 4G Mobility, Singapore is well ahead of its ASEAN neighbours in terms of BYOD adoption.

According to research conducted by Dell, Singapore organisations are highly conscious of their employees with 63 percent of organisations taking a more user-centric approach when considering BYOD. This result shows the maturity of local IT organisations, especially in comparison with other nations (USA 30 percent, GER 41 percent, UK 56 percent). Moving forward, the numerous corporate tablets and smartphones in the market will definitely drive BYOD adoption and security and MDM will definitely be a top priority for Singapore enterprises. 

We expect emerging countries, such as India and Indonesia, to be fast adopters as they have no real legacy infrastructure. Businesses are used to doing more with less, so empowering their employees to use their own devices to help their organization win in the marketplace makes sense. My view is supported by the global Dell BYOD survey which confirmed that India fully recognises the benefits of taking a user-centric BYOD approach.

According to IDC, enthusiasm in Indonesia is also high with around half of those interviewed planning to increase mobility within their workplace this year. These companies are also looking at suitable hardware to be integrated within their enterprises to improve mobility.

 

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