Some of the key tasks Intel now faces are in the area of mobile devices, which fall under Maloney and Perlmutter's purview as the guardians of the Intel processor architecture and have been a particular area of interest for Maloney. He was a key cheerleader for Wi-Fi and became the prime evangelist for mobile WiMax as it was standardized and commercialized in the latter part of the past decade.
Intel is now aiming at smartphones and tablets, regardless of the wireless technology they use, and trying to gain chip share in these fast-growing platforms, Brookwood said.
Since he returned to Intel, Maloney has been working to get the company focused on phone and tablet processors, Brookwood said. Intel's market share in both categories is negligible compared with the dominant ARM architecture used by most other mobile chip manufacturers. Most of the mobile ecosystem, including hardware designers and software developers, revolves around ARM, he said.
At least at Computex, Intel will go up against that rival with a man not unfamiliar with challenges.
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