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How to use gamification to engage employees

Rich Hein | June 7, 2013
More companies are adopting gamification to improve engagement with both employees and customers. Learn why gamification is an evolution in management practices, how to get started and where career opportunities lie.

You can do a low-tech or a high-tech implementation, according to Paharia. For example, in a car dealership, you'll see a leaderboard that shows monthly sales. In many hotels, in the back you'll see a leaderboard that shows most rooms cleaned or best customer satisfaction rankings.

Gamification Career Opportunities
In a recent article, Zichermann answers his most frequently asked question: How do you build a career in gamification? Below is the list he put together on what he sees as the top career opportunities within the emerging gamification job market:

  • Gamification Design Consultant
  • Gamification Project Manager
  • Business Process Analyst/Engineer
  • Product Manager/Designer

As companies grow, according to Zichermann, they will need to have a Chief Engagement Officer or someone inside the organization, likely from IT, who is responsible for knowing how to engage both employees and customers.

Companies will need someone who knows what the best practices are and can put those into action. "It's not about knowing everyone's perspective; it's about knowing the science behind engagement. It's a lot of design and a little bit of psychology," says Zichermann.

If you want to further investigate gamification credentials, these organizations offer gamification design courses and certifications:


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