"People would rather work for a company where they feel they're making a difference and there's a better sense of purpose, even if they're earning a lower salary," Bittner says. By focusing on developing and sustaining teams of victors rather than victims, organizations can help their businesses thrive.
"We've seen that when there's a greater sense of purpose, workers are more motivated, more engaged, and have higher rates of retention, longevity and loyalty," Bittner says. "Especially in tight labor markets, when people are choosing where to go work, these intangibles are extremely valuable," he says.
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