In the meanwhile at Anand Rathi, Mehta says that automating certain CRM processes ensured that each business unit no longer needs to manually create daily sales reports. The system now is programmed to generate automatic sales reports at the end of each day. "This has slashed the turnaround time for report generation from 24 hours to approximately two hours," says Mehta. "This translates into a direct business benefit because every vertical can now ensure whether daily sales targets are being met or not."
Who ever said slow and steady beat fast and furious?
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