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How CIOs can boost mobile app adoption

Tom Kaneshige | July 16, 2014
Nearly 80 percent of mobile apps are abandoned after their first use, according to some reports. What can IT leaders do to keep that initial spike from plummeting after a couple of weeks?

Don't forget to celebrate an app launch at a company event or, if it's a sales app, a quarterly sales meeting, Borg says. Follow the launch with social media and internal forums for users to provide feedback and increase app awareness. In fact, feedback is so valuable that a CIO might want to offer a monetary or recognition reward for it.

Measuring Mobile Results

And, of course, a CIO should employ analytics and reporting to measure success.

There is no question that mobile app adoption pays for itself in spades. For his e-guide, Borg interviewed numerous executives, including Sarah Weller, managing director of Mubaloo in London. Weller says she initially rolled out an enterprise mobile app to 20 sales people — and people started talking.

"The buzz was created internally by giving it to such a small group," Weller says. "It got rolled out in stints, because it was built up so much internally, that everyone was desperate to have it, and as soon as they got it, they were using it all the time."

 

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