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How 'Bring your parents day' improves work-life balance

Sharon Florentine | Nov. 15, 2016
What started as an inside joke has become a way for some companies to put their proverbial money where their mouth is when it comes to family-friendly policies.

BIYP day at Plum Organics will include time spent across all functions of the company, including product, design, customer insights, supply chain, marketing and data analysis -- along with a taste test and some fun bonding activities, Mand says.

Though many of Plum Organics' employees are transplants to the Bay area, Mand says he expects between 10 to 15 employees -- each with one or both of their parents -- to participate, and that it speaks volumes that many are willing to make the trip from out of town.

"As soon as we learned about this, we wanted to participate. We're a baby food company, and we're already very family oriented, but this was about being able to emphasize just how much we value our employees and every part of their families," Mand says.

Expanded interest

Plum Organics wasn't the only other company to participate in BIYP. Interest in the event keeps growing every year, Fisher says, as more organizations understand the impact and the positive effects on culture, engagement and morale. This year, micro-brewery Dogfish Head, CRM, sales and marketing software firm HubSpot and travel site GogoBot were also participants.

"We'd reached out proactively to some other companies we partner with, but many of our partners had already been asking us about this; they're fascinated by the concept and they're eager to participate. We didn't have to explain how this could really improve their engagement and help their culture initiatives," Fisher says.

Personal connection

For Shira Selkovits, senior relationship manager at LinkedIn, BIYP is a manifestation of the value of work-life balance and just another reason to love her job and her company.

"I've been here for four years, and my parents have come to BIYP for the last three -- they love it. Every job I've had, my Mom has asked me to take a picture of my desk and send it to her, so she feels included in my day, and so this is a tangible way I can do that. But it's also about knowing that my values and my priorities are around my family, and that my company supports that. For my family, they love learning about how we generate revenue, what it means to work at a tech company in 2016, they love interacting with the other parents and finding connections and commonalities," Selkovits says.

Fisher hopes more companies will see the success of events like BIYP and participate in years to come, because of the positive experiences and the sense of pride and accomplishment participants feel after the fact.

 

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