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How blogging can help CIOs create a brand value

Debarati Roy | Feb. 13, 2013
Saurabh Gupta, head--IT, Metahelix Life Sciences, believes that blogging and tweeting not only helps CIOs build a better brand value for themselves, but also helps their peers and colleagues through knowledge sharing.

Saurabh Gupta, head--IT, Metahelix Life Sciences, believes that blogging and tweeting not only helps CIOs build a better brand value for themselves, but also helps their peers and colleagues through knowledge sharing.

Why is it becoming increasingly important to make one's presence felt on social media platforms such as blogs, Twitter, and Facebook?

The digital world is where most of the action is. As the impact of the digital world increases, our digital footprints will gradually become the representatives of what we are in the real world.

Blogging is about expressing yourself in the way you like to be expressed. It starts from the most basic human idea of sharing thoughts, experiences, opinions, and stories. Being active on social media sites also helps in a way that it creates an extremely powerful brand for you. Celebrities, business tycoons, and even politicians are increasingly using these platforms to create a recall value. These platforms also help in expanding your network (which is extremely important for anyone today), and meeting like-minded people.

Lastly, it intensifies your search for more information, makes you research and improve your knowledge and skills overall. Many a time, the comments you get from readers can enhance your knowledge.

"As the impact of the digital world increases, our digital footprints will gradually become the representatives of what we are in the real world."

Can blogging help a CIO's internal team and peers?

I feel the most critical problem with knowledge/help documents is that "It is not available when you want it". You know it exists somewhere; it might be in your email, in your team member's notes, in your SMS inbox or in a .pdf file, which makes it difficult to access them instantly. A blog makes it easy for everyone to access information and is also easily searchable.

A centralized blog repository allows different team members to share their experiences and solutions to problems they might have encountered while resolving a problem or implementing a solution. These blogs give them the opportunity to express their opinions. It further allows other members to comment and enhance their knowledge.

It also provides a better outlook to customers (internal/external) about the things that are happening and projects that are underway. More than anything, it allows individuals to share their experience in personal language, which at times can't be expressed in formal e-mails.

What are a few things CIOs should keep in mind before starting a blog?

One of the most important ingredients of a nice blog recipe is a great original topic to begin with. Surely, you can be inspired by someone else's work, but be sure to attribute the work to the original writer/blogger. Make the blogs search engine-optimized by ensuring that you have tagged them under the relevant categories. It's also important not to become a one-time wonder and be regular with the posts on your blog. Frequency of update is one of the over 200 parameters Google looks for while coming up with search results. Also, the attention span of readers in the digital world is much shorter. They might not remember what you wrote if it was a long time ago. At the same time, don't post 50 irrelevant articles a day.

 

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