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HBO's CTO skeptical over potential for 4K TV

Mikael Ricknäs | Sept. 3, 2012
One of the biggest trends at this year's IFA is 4K TV, which improves on today's high-definition TV with four times the number of pixels than current sets, but HBO's CTO Robert Zitter hesitates over the technology's chance to make it big.

"We have just improved our encoding to where we have been able to lower the date rates for HD from 3.4M bps and do the same quality to about 2.9M bps. That's good for everyone in the food chain, because streaming costs are lower and you get a higher quality without using as much data," said Zitter.

Zitter expects bandwidth requirements will be halved with the introduction of HEVC (High Efficiency Video Coding), a new encoding technology due in about two years.

Even though he is a veteran in the TV business, Zitter still gets excited about the development of new technologies, like TV on the go and the ability to make programming more personal, and the opportunities they bring.

"I have been around a long time, but the reason I am hanging on is that I think this transition from the old to the new is really exciting and I want to be apart of it."

 

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