Over 200 CIOs and senior IT professionals attended the CIO Summit 2012, an event jointly organised for the first time by Fairfax Business Media Asia and IDC Asia/Pacific, the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets.
"This unique event is designed for CIOs by CIOs," said T.C. Seow, editor of CIO Asia Magazine in his welcome address at the Intercontinental Kuala Lumpur on 6 September 2012. "The programme was drawn up with input from CIOs of major corporations in the region from the financial services, food and beverage, manufacturing, retail and telecommunications industries. Its objective is to provide CIOs with peer perspective on topics of concern, insights on the latest global trends, and to share ICT best practices through discussions, briefings and case studies."
Photo: Claus Mortensen, IDC Asia/Pacific.
Setting the stage for the day's discussions, Claus Mortensen, Principal, Emerging Technology Research, IDC Asia/Pacific, highlighted the trends, issues and priorities CIOs are facing in a changing IT landscape.
"Europe and the US are facing contracting economies and uncertainties," he said. "In contrast, Asian and in particular Southeast Asian, economies are experiencing hyper-growth. This is reflected in Indonesia's increasing exports, the opening of its borders to foreign investment and its ambitious drive to build IT infrastructure for the future. Vietnam is another market with high growth prospects in both consumer and enterprise IT segments."
Demographic changes in the region are adding to growth opportunities. "The consumption habits of generations Y and Z, coupled with the emergence of a more affluent middle class, are having an impact on consumer spending patterns," said Mortensen. "These generations engage in social media, and readily adopt the latest technology gadgets in the market. As users, they have a natural affiliation with cloud-based services and are more accepting of cloud compared to previous generations. As they enter the workforce and become decision-makers, their influence will continue to shape enterprise demands."
Changing demand patterns from a collective voice to individual voices are emerging. "As the consumer market matures, the individual demands of consumers are becoming more defined and differentiated," continued Mortensen. "Competition for their attention will increase, and enterprises will have to find ways to personalise their offerings to retain customer loyalty."
Evolving population patterns would also open up new markets. There remained a large unbanked rural population to tap into and technology infrastructure would be in great demand as cities expanded into mega-cities. "The United Nations predict that by the year 2025, there will be 29 cities with population exceeding 10 million people," said Mortensen. "Of these mega-cities, 26 will be in emerging economies with over half expected to be in Asia. Technology infrastructure and machine-to-machine interfaces such as applications will play a large part in the management of such mega-cities."
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