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Donald Trump vs. Steve Jobs: The tale of two con artists

Rob Enderle | March 7, 2016
Donald Trump and Steve Jobs understand that reality doesn’t matter. It’s what people believe that matters. However, columnist Rob Enderle writes it’s not just about convincing folks you will be successful in a turnaround, it’s about doing whatever is needed to assure success. Only one of these guys got that right.

For Trump, if he wins and executes he could be the greatest president in living memory because he will control the image of the result. If he fails to execute he could be the first president in the current age to be successfully impeached, making the execution problem noted above problematic.  

Or, put differently, the art isn’t just in the deal. The art is making sure that a critical mass of folks involved think the often incredible promises were met. Jobs got this, but I have my doubts Trump does. It’s not just about convincing folks you will be successful in a turnaround, it is also about doing whatever is needed to assure that success. The irony is that, done right, the former actually makes it possible to do the latter and most don’t get that at all.  

 

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