So does the rise of the CMO threaten CIOs? The answer is an unsatisfying maybe. CIOs could face all sorts of problems, from security and privacy issues to turf wars. If your organization is plagued by CIO-CMO in-fighting, don't be surprised if a competitor takes a more collaborative path and leaves you breathing their exhaust.
Proactive CIOs and CMOs will figure out how to work together productively, and as a result, both should be in a much better position to prove their value to the organization. After all, they'll have more data to prove their worth, and as that data continues to pile up, who else is going to manage the explosion?
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