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Does Facebook even belong in the enterprise?

John Brandon | Oct. 5, 2015
Sure, it may seem like your staff is spending far too much time checking their news feed, or ‘liking’ viral videos. But, beyond the privacy concerns, security risks and productivity issues, there are good reasons to allow Facebook in the office. Right?

Seiler-Tucker says employees need to know the company owns the workstation they’re using. Facebook tracks usage and archives data. That means a comment about your business plans will be stored on a private server for years. Employees should be allowed to take breaks and check Facebook – she says research shows taking a break every two hours during the day actually improves productivity – but it should be viewed mostly as a break, not work.

“Nothing is worse than calling a business, or going into a brick and mortar store, and finding a cold, uninterested employee,” says Seiler-Tucker. “If you have employees who don’t give customers the attention they deserve because they want to get back to scrolling through Facebook, it's time to have a serious conversation with your hires.”

In the end, Facebook is here to stay. Smart business leaders will see it as an opportunity for more social connection at work, a way to find business opportunities and a way to give employees a break for their routine. It can be a tool for good, even if that “good” can quickly unravel and become a time-waster or a conduit for security risks. As with most things, educating employees is key.

 

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