Seiler-Tucker says employees need to know the company owns the workstation they’re using. Facebook tracks usage and archives data. That means a comment about your business plans will be stored on a private server for years. Employees should be allowed to take breaks and check Facebook – she says research shows taking a break every two hours during the day actually improves productivity – but it should be viewed mostly as a break, not work.
“Nothing is worse than calling a business, or going into a brick and mortar store, and finding a cold, uninterested employee,” says Seiler-Tucker. “If you have employees who don’t give customers the attention they deserve because they want to get back to scrolling through Facebook, it's time to have a serious conversation with your hires.”
In the end, Facebook is here to stay. Smart business leaders will see it as an opportunity for more social connection at work, a way to find business opportunities and a way to give employees a break for their routine. It can be a tool for good, even if that “good” can quickly unravel and become a time-waster or a conduit for security risks. As with most things, educating employees is key.
Sign up for CIO Asia eNewsletters.