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Digital disruption is coming but most businesses don't have a plan

Thor Olavsrud | May 2, 2017
A study by Harvard Business Review Analytics Services finds that whlie most companies believe digital disruption is already or soon will disrupt their industry, fewer than half have enacted a digital strategy.

"A business leader interviewed for the study said we need to transform "the engine of the company." To do this, leaders new to bring in tech and cultural changes that empower their employees, engage customers in new ways, optimize operations and transform products," Eswaran says. "Rebuilding an organization around these areas creates a fully digital company that can change ahead of its customers and competition."


Microsoft shares its digital experience

Having undergone its own transformation, Microsoft is now bringing its hard-won experience to customer engagements, helping them with their own digital transformations. Confectioners like Hershey, transport and logistics specialists like Maersk, clothing manufacturers like Fruit of the Loom, insurers like GEICO, even sports leagues like Spain's LaLiga, are turning to Microsoft to help them rethink their businesses with a mix of technologies like cloud, the internet of things (IoT), mixed reality and artificial intelligence.

Maersk is the world's largest transport and logistics company, with offices in 130 countries and a fleet of more than 1,000 vessels that transport more than 17 million containers annually. It manufactures containers and its APM Terminals terminal operating unit operates in more than 70 ports worldwide.

"It really starts with the customers," says Ibrahim Gokcen, chief digital officer at Maersk. "Our customers' businesses are changing. We've been serving them for more than 100 years now. Our customers want to book their cargo better, track and trace their cargo, manage complexity, exceptions, documents, workflows. When you start thinking of what they need, they have lots of complexity. How can we make logistics and transport simpler? You have to think about enhancing operations and intelligence at speed."


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