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Dell EMC unveils combined channel program preview

By James Henderson | Oct. 20, 2016
Dell EMC has offered a sneak peek of its new-look channel strategy, unveiling a preview of its Dell EMC Partner Program to resellers.

With the early days now over however, Ambulos told ARN that both EMC and Dell “have listened and we are determined to change”.

Looking ahead, Ambulos said partners can expect greater consistency on a global scale, including one common approach to deal registrations alongside greater staff incentives to cross-sell.

The revamped channel program follows news earlier this month that Joergen Jakobsen vacated his role as regional channel chief of EMC, with the long-standing industry veteran joining security vendor Sophos.

According to sources close to ARN, Jakobsen will start his new role on November 1, with a responsibility for building out the Sophos channel across the Asia Pacific region.


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