We support these global opportunities using the Intelligent Networks to transform our customers' business and enable them to achieve their goals. Our aim is to help our customers use technology as a business enabler and derive higher returns on investment (ROI) from it.
Cisco's key verticals of focus in 2012 will continue to be FSI, Manufacturing, Public Sector and Service Providers. These industries saw the highest growth in 2011, driven by a high adoption of collaboration and video solutions, and we can expect the momentum to continue in 2012.
Cisco is excited about the market opportunities ahead in 2012. Cisco aligns its priorities and builds its technology architecture along key IT trends and business requirements. We are investing resources along the following key areas in Asia Pacific over the next 12 months: collaboration, data centre virtualisation and cloud, mobile Internet technologies, TelePresence and video, security and systems management.
4) How do you see customer demand and vendor offerings in cloud shaping up in 2012?
Cloud is the fastest growing component of data centre traffic, which itself will grow four-fold at a 33 per cent compound annual growth rate (CAGR) to reach 4.8 zetabytes annually by 2015. Cloud is also estimated today to be 11 percent of data centre traffic, growing to more than 33 per cent of the total by 2015. There will be greater demand for virtualisation as businesses realise costs savings from the transition to a cloud environment.
Due to the rise in video-based consumer services, data-centre-to-user traffic has some significant peaks in activity. Much like prime time viewing hours, the average amount of data centre traffic per hour during peak periods is expected to rise up to 2.5 times, requiring the need to plan for additional capacity from data centres and the cloud, as well as from the network. The on-demand model of cloud is perfectly suited to serve this type of variable demand.
From Cisco's perspective, we see the cloud technologies and offerings from vendors maturing in 2012. In the past two to three years, vendors and service providers have been adapting their solutions and working to create infrastructure-as-a-service (IaaS) offerings which have started to bear fruit in 2011. 2012 will likely see an extension of cloud offerings towards platform-as-a-service (PaaS) and software-as-a-service (SaaS). We also expect industry-specific cloud offerings starting to be offered as we go into 2012.
5) In the area of consumerisation, how are customer demand and vendor offerings going to be like in 2012?
Demand for mobile devices will continue to gain strong momentum next year, particularly as employees change their work habits from relying on a single company-issued device - usually a laptop - to using multiple devices. According to the 2011 Cisco Connected World Technology Report, the days of one device are coming to an end. More than three out of every four employees (77 per cent) have multiple devices, such as a laptop and a smartphone or multiple phones and computers. One in three employees globally (33 per cent) uses at least three devices for work.
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