2) Looking ahead, what will be the top technology spending trends for 2012?
Globally, cloud traffic will grow from just 11 per cent of total data centre traffic in 2010 to more than a third (34 per cent) of total data centre traffic by 2015. Greater virtualisation and improved economies of scale will be a key driver of the cloud transition.
We expect businesses to continue their investment in virtualisation technologies within the data centre, as well as in desktop virtualisation infrastructure (VDI). Data centre virtualisation will help businesses to drive incremental cost savings, better optimise their data centre resources and support the green agenda by reducing energy use; while VDI will be accelerated by corporate governance and concern about leakage of enterprise data. Companies are embracing consumerisation of IT but at the same time, they need to ensure that the security policies are not compromised. VDI comes in to bridge these two concerns, as well as to address the high operational cost of maintaining traditional PCs.
Other significant spending trends are video and BYOD. The fifth annual Cisco Visual Networking Index (VNI) Forecast (2010-2015) predicts that by 2015, one million video minutes - the equivalent of 674 days - will traverse the Internet every second. It also forecasts that the number of network-connected devices will be more than 15 billion, twice the world's population, by 2015! Businesses are looking to create an enterprise-wide video wide architecture that will enable them to use video to communicate in the workplace.
BYOD started with the advent of tablets in 2010 and businesses will be looking at ways to manage these devices within an enterprise where employees would be able to access the corporate network flexibly and securely. According to the 2011 Cisco Connected World Technology Report, seven out of 10 young employees frequently ignore IT policies. The desire for on-demand access to information is so ingrained that many young professionals take extreme measures to access the Internet, even if it compromises their company or their own security. To compensate for this lack of control, companies would be investing more in additional security measures-for instance, an intrusion prevention system to protect against network threats, and reputation filtering to detect suspicious activity and content.
3) And how is your organisation looking to address these areas of opportunities?
Cisco is excited about the market opportunities ahead in 2012. Cisco aligns its priorities and builds its technology architecture along key trends. We are investing resources along the major generation shifts happening in IT which include the consumerisation of IT, movement to the cloud, everything mobile, business social network and pervasive video. These generation shifts lead to a convergence in both our customer segments and our products. For example, service providers and enterprises would come together to support the new ways in which technology solutions are created and consumed. Likewise on the product side, we would see multiple technologies coming together in a tightly integrated fashion to enable business solutions.
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