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Computerworld Singapore 2012 Outlook: Cisco Systems

Jack Loo | Feb. 2, 2012
The networking giant predicts that the global cloud traffic will grow from just 11 per cent of total data centre traffic in 2010 to about a third by 2015.

Besides more cloud computing, Cisco predicts that video communications and BYOD (bring your own device), as well as server and desktop virtualisation, will be the top technology trends in 2012.

srinivas nadesan cisco systems singapore

Srinivas Nadesan, director for enterprise business at Cisco Systems Singapore, shares with Computerworld Singapore his organisation's performances in 2011 and what to expect in the coming months.

1) How has 2011 been for you?

Our 2011 financial year has been a strong growth year for Cisco. Our Asia Pacific operations achieved 19 per cent year-over-year growth in terms of order bookings and we managed solid performance across all of our AP countries. In fact, nine of the top 10 countries achieved year-over-year order growth in double digits in Q4.

Cisco Singapore also saw significant growth in the manufacturing and financial verticals which was driven by a high adoption of collaboration, video and data centre solutions. Another vertical that enjoyed significant year-on-year growth was Service Providers, driven by wins in IP Core and IP set-top box projects. Commercial business also grew in double digits, fuelled by an increase of new business start-ups in Singapore.

In the data centre portfolio, the Nexus platform continues to be the market leader in delivering data centre fabric as virtualised compute, storage and networking come together, and is also benefiting from the adoption of 10GigE of which Cisco is at the forefront. The Nexus 3000 has received immediate customer acceptance with key wins in large financial services and massively scalable data centre segments.

We also launched the next generation Catalyst 6500 Supervisor 2T in July. This 2-terabit supervisor reinforces Cisco's innovation by tripling the performance, quadrupling the scalability and adding 200-plus new features to a platform that has already deployed about 700,000 chassis to more than 25,000 customers worldwide.

Our Unified Computing System (UCS) product had a year-over-year growth of 129 per cent in Q4. Globally, we also added about 2,000 new customers in Q4 FY11, bringing our total to 7,400 customers.

In terms of the company's strategic focus, Cisco has organised itself to be better realigned with our top five priorities, namely leadership in core, collaboration, data centre and cloud, video, and architectures for business transformation.

Key local customer wins in 2011 in Singapore include Singapore Polytechnic, Temasek Polytechnic and IAHGames. 

For me, one of the highlights has been to expand our enterprise business from a verticalised approach. In 2010, Cisco Singapore aligned our teams to industry verticals with financial services and manufacturing as two key focus areas. We are starting to see the benefits of this alignment to Cisco and our customers as we understand enterprises' business goals better and offer more industry specific solutions that have a deeper impact on our customers' business growth.


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