“We did it that way until Apptio came into being,” says Morrison, adding that he was an early adopter of the SaaS app. He says the software allows Cox to benchmark IT costs while saving time and people resources. But it also enables he and his business peers to decide whether it makes more financial sense to deliver services internally or through third parties, or even at all.
That fiscal transparency drives the narrative around the value Apptio creates and is a big reason why the company is gaining momentum, according to financial analysts who attended Apptio’s customer conference in November.
“Apptio seems to be at the front and center of mainstreaming this opportunity by delivering product innovations and rapid time to value for its customers,” wrote equities analyst Raimo Lenschow in a research note following the event. “Our customer and partner conversations highlighted the greenfield market opportunity for TBM that is characterized by a need to replace legacy, homegrown solutions and better manage IT costs.”
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