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CIOs can boost business with mobile strategies

Anuradha Shukla | May 16, 2016
Link between mobile-first working environments and increased employee engagement.

CIOs can boost business performance through well-developed and executed mobile strategies.

A new Aruba sponsored study has established a measurable link between more mobile-first working environments and an increase in employee engagement. 

Sixteen percent of the companies rated by employees as "pioneers" in how they support mobile technology saw a rise in productivity.

Twenty-three percent and 21 percent of the companies rated by employees as "pioneers" in how they support mobile technology saw a rise in creativity and loyalty respectively.

"Today, most companies and employees understand that a mobile-first approach can be good for business, but if you can tell a CEO of a Fortune 500 company that their organisation can achieve a 16 percent increase in employee output, or tell HR directors that they can increase loyalty by over one-in-five, we believe they would make mobility an even greater investment priority," said Chris Kozup, vice president of Marketing at Aruba, a Hewlett Packard Enterprise company.


Mobile optimised environments

Sixty percent employees said mobile technology makes them more productive, while 45 percent believe it causes their creativity to rise.

Nearly half (49 percent) of respondents said that the ability to work anytime, anywhere has the greatest impact on their productivity.

Thirty-eight percent of respondents identify this ability as having the greatest impact on how satisfied they are with their employer.

Globally, 42 percent of companies are now using digital collaboration tools that work on mobile to help foster better collaboration.

"The opportunity and the challenge here is to marry employee demands for remote working with team collaboration," Kozup said. "The rise in mobile collaboration tools presents new ways for businesses to keep teams together and working effectively, even if they are physically apart. It's clear that companies who are able to do this are in a better place to attract and retain the best employees."


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