As a business becomes more Web/mobile/applications centric, application management not only has a more pronounced impact on user experience, it also has a significant impact on revenue, brand equity and an organisation's productivity.
IT practitioners need to be more aligned to business priority and have visibility into application performance management to allow the IT team and the business team to speak a common language. This is critical for businesses so as to ensure that the end-user, be it a customer or an internal team member, receives the type of experience that is aligned to the brand promise.
As we see an increasing shift in customer and employee attitudes with shorter attention-spans and faster access to information, any issues in performance can ultimately result in a lost of sale or reduced productivity.
Hence it is immensely important that applications management be part of the business agenda for any company that is trying to operate a successful business.
How are mobility and cloud computing complicating applications performance for businesses?
I wouldn't say that mobility and cloud computing are complicating applications performance for businesses - I would say they are creating a more dynamic and vibrant environment in which we used to operate.
Cloud computing and mobility means that businesses may not have the control they use to have in their IT environment - however as the delivery chain gets more complex, applications are more vulnerable to external factors and the type of vendors used.
Managing these vendors, the SLA they provide and having an end-to-end visibility across the delivery chain is critical for application performance for businesses as end-users, whether from the enterprise or consumer space, expect enterprise applications to mirror the experience through consumer applications such as "Facebook" and "YouTube". If businesses are unable to cater to this need, they stand to lose their transactions to their competitors.
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