"Understanding what tools you're going to use becomes a communication issue."
With a degree from the Open University in economics and business, Skagerlind said that his career so far has been very much on the business and operations side looking at opportunities in the market, but that communicating the fundamental message to the end-user was paramount.
"I quite enjoy leading the technology department with more of a commercial spin on things, and thinking about the customer, whether they be an end-user or consumer, and tying that back into the tech side.
"How is commercially viable, how does it underpin the business strategy? Making technology an enabler for those things.
"Sometimes in functions you see technology being too logical and too factual with the message being lost to the end-user of that business function."
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